Image Courtesy of Fru-Gal
According to Statista: The Statistics Portal, The Ellen DeGeneres Show is the most-followed brand on Instagram. NBC is reaping the benefits of this and continuing to promote Ellen on their networks. Statista’s data shows Ellen to be the top spot, raking in a whopping 3 million followers across the globe, right above National Geographic, Victoria’s Secret, and Nike among others. Richter of Statista, powered by Mashable, confims that, “According to analytics firm Nitrogram, the talk show hosted by comedian Ellen DeGeneres has 3.04 million followers, just edging out National Geographic at 3.03 million followers.” Nitrogram calls itself “The Instagram Platform for Brands”, which tracks, monitors, and manages professional branded Instagram accounts for the company or corporation. Jessica Hullinger of Fast Company followed up on this happening and went on to analyze Nitrogram by stating, “Nitrogram, an Instagram analytics platform, has created a leaderboard listing the brands that are winning the Instagram game.” Because “Nitrogram 50 ranks the most popular brands and pages based on follower count and the number of posts made using a brand’s specific hashtag,” companies are able to visualize their progress with their social media engagement, at least as far ad Instagram goes. Ellen is going above and beyond in terms of social media and this ranking demonstrates their best practices.
Image Courtesy of Brittany Helmrich
Mike Mikho of Advertising Age explains why television and social media are so closely linked and how they depend on one another by saying that, “Several brands are already taking advantage of the complementary nature of the social and TV. Broadcast marketers are starting to create engaging, sharable content to leverage the long-term benefits of social, and social marketers are working more closely with broadcast teams to amplify reach and drive calls to action. As the mediums develop, we’ll continue to see a shift in content strategy, and collaborative strategies will pay off for years to come.”
Mikho points out that “TV can save social from the data confusion and subsequent skepticism of ROI,” while brands are using social media “as a megaphone to bolster broadcast campaigns, driving earned media that boosts the heart rate while lowering the cost per impression,” which in the end makes “television’s short-term benefits seed long-term advocacy, with social serving as the soil.” Ellen is the perfect example to show exactly how television and social media fit together to create an engaging and personal approach to expansive, far-reaching interpersonal connectivity.
Below is an Ellen DeGeneres original Instagram photo benefiting her no-makeup CoverGirl campaign.
Image Courtesy of RollingOut.com